Get Direct!

They don't call Direct Mail (DM) "Direct" for nothing! DM is about the most personal and intimate methods of getting in touch with your customers. Unique in the advertising and communication marketing mix, it is one of the very few methods of getting in touch with your customers on a one to one basis in their homes or work place. And the great thing is that there is no competing marketing noise that's going to dilute your message.
With Direct Mail you are talking directly to your customer with no interruptions – and industry stats suggest that the average time that this method of communication buys you with your customers is 10 minutes or more. That's 24 times more face time with your target audience than an Email.
Direct mail can make a real impact on any marketing campaign – a letter feels more personal and because everyone loves to receive post you are already onto a winner when your customer opens your envelope.
A letter can be read at the customer's convenience at a time and place of their choosing. They can put it down and pick it up a few times and file it in a safe place for the moment that they are ready to buy.
Posting a letter gives you a wide range of materials with which to reflect your brand and your marketing message. Nova Direct Mail can cater for an almost endless range of options to make your mailing campaign go with a swing – from Mail that smells as sweet as your brand to innovations such as QR codes and more. Find out more – visit www.mailingexpert.co.uk today or call us on 01825 983 033