Monday 15 December 2014

DMA and CTG score a hit with HMRC over VAT!

We love acronyms - but for those of you who don't, all will be revealed below!

The Direct Marketing Association (DMA), working with the Charity Tax Group (CTG), was pleased to announce recently that an agreement had been reached with Her Majesty's Revenue & Customs (HMRC) over a number of issues concerning Value Added Tax (VAT).

The problem was this: the HMRC Guidelines were misleading, so some charities and direct mailing companies were including the cost of postage in zero-rated print supply deals, thinking it was perfectly acceptable practice.

When this was discovered by HMRC, they wanted to charge retrospective penalties to any organisation which had failed to adhere to the rules, despite the fact that the DMA and other organisations had sought clarification early on and no response was forthcoming.

So here's an early Christmas present for all of us, delivered by the HMRC on December 11th! They have agreed that there will be no penalties, for which our industry can heave a huge collective sigh of relief since the demands amounted to hundreds of millions of pounds which we can ill afford.

Secondly, HMRC have agreed to new and fairer rules  and given an implementation date of 1 April 2015 to give all of us time to make alternative plans or renegotiate contracts as necessary.

See Mailing Experts' next blog, after all the seasonal jollities, when we'll explain the new guidance to you in a language that won't make you lose the will to live…


In the meantime, have a wonderful Christmas and a very Happy New Year.


Thursday 3 July 2014

Royal Mail changes to Business Reply Devices

Business Reply devices (such as envelopes and cards) can be a fantastic resource for your mailing campaigns, encouraging responses from potential customers, because it doesn't cost them anything but time!
If you're not sure how it works, you apply to Royal Mail for a licence number and have this - and of course, your address - printed onto the reply device. There's an annual licence fee, but postage costs are discounted and you only pay postage on envelopes which are used.

BUT

On November 7th, 2014, new regulations about the design of the reply device come into force.

Each reply device must be printed with a 12-character barcode, fully compliant with Royal Mail specifications. The barcode contains the first 6 digits of your licence number as well as other coded information such as the delivery speed. If your current licence number is less than 12 digits, you may have to apply for a new one.

Remember, remember the 7th November!

You have plenty of time to exhaust your supply of existing reply devices before that date. You also have plenty of time to call on our services!

We can help you through the licence barcode maze and have new reply devices printed for you which will be fully-approved by Royal Mail - not compromising the success of your Direct Mailing campaign.

Don't delay - contact us today on 01825 983033 or info@mailingexpert.co.uk

Oh, and here's a link to the relevant page of the Royal Mail website, for your convenience.

http://www.royalmail.com/marketing-services-regular/deliver-your-campaign/business-reply-freepost-plus

(Snappy little web address, isn't it?)

All the best from Mailing Expert

Delivering Communications