Royal Mail changes to Business Reply Devices

Business Reply devices (such as envelopes and cards) can be a fantastic resource for your mailing campaigns, encouraging responses from potential customers, because it doesn't cost them anything but time!
If you're not sure how it works, you apply to Royal Mail for a licence number and have this - and of course, your address - printed onto the reply device. There's an annual licence fee, but postage costs are discounted and you only pay postage on envelopes which are used.

BUT

On November 7th, 2014, new regulations about the design of the reply device come into force.

Each reply device must be printed with a 12-character barcode, fully compliant with Royal Mail specifications. The barcode contains the first 6 digits of your licence number as well as other coded information such as the delivery speed. If your current licence number is less than 12 digits, you may have to apply for a new one.

Remember, remember the 7th November!

You have plenty of time to exhaust your supply of existing reply devices before that date. You also have plenty of time to call on our services!

We can help you through the licence barcode maze and have new reply devices printed for you which will be fully-approved by Royal Mail - not compromising the success of your Direct Mailing campaign.

Don't delay - contact us today on 01825 983033 or info@mailingexpert.co.uk

Oh, and here's a link to the relevant page of the Royal Mail website, for your convenience.

http://www.royalmail.com/marketing-services-regular/deliver-your-campaign/business-reply-freepost-plus

(Snappy little web address, isn't it?)

All the best from Mailing Expert

Delivering Communications